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TCPA rewrites consent regulations for businesses using ATDS or pre-recorded messages to reach customers on their mobile phones
Read more...More TV highlights and video ads are coming to the Twittersphere. Viacom has signed a deal to tweet sponsored video clips from shows across the company’s portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from[…]
Read more...A former Deputy Director of the FTC unit, Jessica Rich helped craft child privacy rules and is expected to keep the pressure on marketers over privacy issues.
Read more...It's Katy Perry and her fried-fighting felines to the rescue!
Read more...Kia Motors will sponsor all content related to this summer's Ashes series between the England and Australia cricket teams, in a deal brokered by Havas Media Group.
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In celebration of our 3rd anniversary, AOR hosted a cocktail party at 25 Degrees in Phoenix, Arizona on Feb. 3, 2011 to thank our most valued clients, vendors, and all those who have shared their time and talents with us over the past few years. To continue the celebration, AOR invited a group of industry leaders to enjoy the party atmosphere of the skyboxes on the 16th hole at the Waste Management Phoenix Open on Feb. 4. To see pictures of our party, check out the photos on our facebook page, or view the But Wait, There's More! Response...On The Road Section in Response Magazine's March 2011 Issue!