Direct Response Consulting

As leaders in the direct response industry, our team specializes in facilitating every aspect of campaign set up. We’ll walk you through each step of the campaign, from early stage product positioning and development to television rollout and retail sales strategies. As part of our full-service approach we will assist you in the following areas:

• Product Evaluation – The first step in direct response marketing is determining the financial viability of a product. Because every product is different and small variables can have a major impact on a product's overall success, the AOR team evaluates each and every product on an individualized basis.
  With over 85 years of combined experience in the direct response industry, we understand the unique financial and logistical elements of a successful marketing campaign. We will fully analyze your product marketability and help create an offer that not only suits the product but best maximizes your potential for profit.
  If you would like a confidential, customized evaluation of your product, This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We look forward to using All Our Resources to bring your product to the masses.
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• Fulfillment & Merchant Account Set Up – Building and managing your operation infrastructure can be time-consuming. It also requires years of direct response and infomercial campaign expertise. We can help you find a fulfillment company and credit card processing vendor that will best suit your campaign needs.
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• Web Optimization & Internet Advertising – As a complement to your television media campaign, we can help you convert web visitors to actual sales. By analyzing navigation patterns and developing creative content, AOR Direct will guide you in your web sales efforts.